Meer
The packaging design of a new-to-market product is not only about the art of design but also about the art of understanding the customers' minds and standing out on the shelves against competitors. Having these nuances in mind, the Meer packaging design has taken the final product texture into illustration to stimulate and engage all the senses of coffee lovers. Also, the layout and unconventional font size play a significant role in attracting consumers to the product. This design is created with the hope of making serious change on the beverage shelf of the stores.
Meer Instant Coffee Packaging by Masoud Najafi Amirkiasar was highlighted as an outstanding illustration of communication design by the A' Design Award. Meer Instant Coffee Packaging was awarded the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
