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Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging

Wen Liu Alcoholic Beverage Packaging Packaging

Nianfenyuanjiang Gu3o

Gu30 is a bottle designed for baijiu, a traditional Chinese spirit. The design continues the Nianfenyuanjiang product line and keeps the established bottle shape and the dragon motif. The bottle is made with sarin, a bright and transparent material, so the carved dragon texture appears clearer and the liquid inside is easier to see. Glass, plastic, acrylic and paper are used in the packaging. Imperial elements recall the long brewing history of the distillery. The design aims to place the product in the premium segment of the baijiu market.

Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging by Wen Liu was selected as an outstanding illustration of communication design by the A' Design Award & Competition. Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging received the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a highly prestigious, international, juried design competition that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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