Flow
Flow is a packaging design for white wine that encourages moderate drinking. The bottle is shaped like an hourglass and is made of transparent double-layer glass. The simple outer layer allows the inner hourglass container to be seen. A scale in milliliters is marked on the bottle surface. The hourglass form makes the drink flow slowly, so pouring takes longer and the poured amount is easier to control. The outer box is made of transparent PVC. Flow links drinking with the passing of time and reminds people to value health.
Flow White Wine Packaging by Wei Sun was recognized as an outstanding representation of communication design by the A' Design Award. Flow White Wine Packaging was awarded the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
