Italian Capital of Culture 2023

One logo shared by two different cities (Bergamo and Brescia, united as year 2023 Italian Capital of Culture) inspired to the pop culture and designed to evolve during time. The whole geometry is based on bending of linear elements with constant thickness, inspired by the construction rods for which the two cities are well known, with the aim of overturning a stereotype of industrial cities and celebrate their resiliance during the first covid-19 surge. The iconic red element not only is a 3 and a B at the same time, but also can acquire different meanings and shapes in different contexts.

Italian Capital of Culture 2023 Logo And Launch Campaign by akomi has been identified as a grand example of communication design by the A' Design Awards. Italian Capital of Culture 2023 Logo And Launch Campaign won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design competition that recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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