Happy Petty
Happy Petty is a packaging design for cat food. The series uses six illustrated characters, and each character corresponds to a different type of cat food. Clothing, colors and graphic elements change from one character to the next, so every package has a distinct personality. The characters are inspired by figures from famous paintings and by fashion celebrities. Bright colors are used to attract attention and to move away from traditional pet food packaging. The design aims to express the coexistence of modern people and pets.
Happy Petty Pet Food Packaging by Heng Luo has been recognized as a grand example of communication design by the A' Design Awards. Happy Petty Pet Food Packaging won the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
