Gojaming
Gojaming is a packaging design for a range of freshly squeezed fruit juices. The packaging consists of a PET bottle with an applied label, measuring 70 mm in width, 35 mm in depth and 200 mm in height. Elements of the Gojaming logo are expanded and used as the main visual of the whole package, forming a unified brand identity. The range has three flavors, and each flavor is given a different color that matches the related fruit. The colors and the fruit elements help consumers identify each flavor quickly.
Gojaming Juice Packaging by Qichao An was highlighted as an exceptional example of communication design by the A' Design Award. Gojaming Juice Packaging was awarded the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
