Jinlongquan Beer
This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people, including young people, of their memories and achieve good emotional interaction. The designer used corrugated cardboard box to design, which is practical, environment-friendly and cost saving. At the same time, he skillfully opened three round holes on the front of the gift box, which can intuitively see different types of beer products inside, achieving a three-layer design of emotion, environmental protection and function.
Jinlongquan Beer Gift Box by Jin Zhang has been selected as an innovative representation of communication design by the A' Design Award & Competition. Jinlongquan Beer Gift Box won the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
