Heralbony
Heralbony is a packaging series created for an art-life brand that applies artworks by artists with disabilities to fashion and interior design. A single blue paper, chosen from more than 9,000 paper types, is used for all packaging and branding tools that customers touch. Blue is the symbolic color of World Autism Day. The selected paper is thick and has a craft-like texture. Only foil stamping is applied, in one position and one size, which removes the color proofing stage and keeps costs low. The range includes product boxes, gift boxes and shopping bags.
Heralbony Packaging by Atsushi Morita has been identified as an exceptional example of communication design by the A' Design Awards. Heralbony Packaging received the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design award that celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
