Zhong Yuan No 1
Zhong Yuan No. 1 is a packaging design for Maojian tea, a traditional Chinese tea grown in terraced fields. Because the flavor of the tea is light and mild, the package is kept subtle and refined. The tea can is made of tinplate with embossing and gold stamping, and matte and varnish finishes are combined. The capped shape of the can recalls a tea picker wearing a hat. The outer box is made of customized paper and is closed by a shaped belt inspired by the window frames of old tea farmer houses. Real tea leaves decorate the belt.
Zhong Yuan No 1 Maojian Tea by TIGER PAN was highlighted as an exceptional illustration of communication design by the A' Design Awards. Zhong Yuan No 1 Maojian Tea earned the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
