Mugo
Mugo soda consists of four types of drinks that are Mocktails, Lemonades, Spicy syrups and Energetics. All the recipes are exclusively invented. The original approach in Product creations requires similar approach in Packaging Design. The solution to this problem is a Typographic one. It is based on the design of the classic label of traditional expensive alcoholic beverages, but in order to present the originality and novelty of the product, with a significant rethinking of the classics. The multi-layered and contrasting design structure makes design individual and remarkable.
Mugo Bottled Soda Label by Tanya Dunaeva was highlighted as a grand example of communication design by the A' Design Awards. Mugo Bottled Soda Label won the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design award which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
