Luckin 2.0
Luckin 2.0 is a series of drip coffee packaging created for five coffee varieties. Each box is illustrated with the origin of its beans, including Africa and Yunnan in China. Local plants and animals are drawn to suggest a natural scene. Five bright color schemes separate the varieties and help the boxes stand out on the display shelf. The layout is direct and simple, with clear product information instead of long slogans. The boxes are produced with four color printing, matte black hot stamping and a matte silver label.
Luckin 2.0 Drip Coffee Packaging by TIGER PAN has been selected as a creative representation of communication design by the A' Design Award. Luckin 2.0 Drip Coffee Packaging was awarded the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design award that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
