Animated Koopmans Logo System

Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

Animated Koopmans Logo System Corporate Identity by Ruud Winder has been identified as an innovative representation of communication design by the A' Design Award & Competition. Animated Koopmans Logo System Corporate Identity received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design award that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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