Patisserie Chez Mikki
Patisserie Chez Mikki, a sweet delicatessen based in Tokyo, aimed to differentiate themselves in a competitive market through a new packaging design. The objective was to establish a distinctive selling point and strengthen the brand image by creating a robust identity with a cohesive visual appearance that highlights the uniqueness of each product. The resulting redesign featured pastel colors and witty messaging that creates an emotional connection with consumers, leading to increased retail sales and supporting the local community since the introduction of the new design.
Patisserie Chez Mikki Packaging by Sherry Kuo was identified as an innovative example of communication design by the A' Design Award. Patisserie Chez Mikki Packaging won the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design award which honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
