To Beauty
To Beauty is a skincare brand identity and packaging design inspired by the cosmos and by meditative experience. The identity uses a gray color palette and an organic symbol that expresses the pulse of life. The facial cleanser has a specially structured screw nozzle that releases dense foam with a single push, which keeps its elasticity and reduces skin irritation from friction. The eyelash serum uses an airless container that is hygienic and free of preservatives. The caps join a hard exterior and a soft interior, with a grained surface and an engraved symbol.
To Beauty Skincare Brand by Yuta Takahashi was highlighted as a grand illustration of communication design by the A' Design Award & Competition. To Beauty Skincare Brand won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design recognition program which honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
