Shadlee
Shadlee is a packaging design for a range of non-alcoholic mocktail drinks. The drinks are made for people who prefer not to drink alcohol at parties. Five flavours are presented, and each bottle carries the illustration of a different animal. The animal faces were simplified into flat geometric shapes and drawn by hand in a modern style. High contrast colours are applied to make the labels visible on the shelf. Visual unity links all five labels, while the colourful illustrations create a cheerful atmosphere.
Shadlee Mocktail Drinks by Mohammadreza Eslamparast was highlighted as an exceptional example of communication design by the A' Design Award. Shadlee Mocktail Drinks won the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
