Co-Grain
Co-Grain is a cereal package that can be converted into a bird feeder. The package is made of high-strength kraft paper, which is printed, coated, die-cut, glued and formed. When cereal cannot be finished before the expiry date, the box is changed in four steps. A tear ring at the top forms a cord for hanging, the base is opened and a bracket is inserted to create a standing platform, and an inner opening is torn to give access to the grain. The design reduces food waste and helps birds find food in cities.
Co-Grain Bird Feeder Cereal Pack by Lide Ma was featured as an innovative example of communication design by the A' Design Awards. Co-Grain Bird Feeder Cereal Pack was awarded the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a highly prestigious, international, juried design recognition program which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
