Beidacang Junfei Wine
Beidacang Junfei Wine is a liquor packaging design made of glass and paper. The bottle form follows the five senses design theory and refers to the peach blossom makeup of the Tang dynasty. The bottle cap is shaped like a peach blossom and is decorated with an ancient phoenix hairpin. The outer box takes its form from the cross collar and right lapel of Hanfu dress. A handle is integrated at the collar of the one piece box, so the package is easy to carry. The design links the brand name with historic Chinese clothing.
Beidacang Junfei Wine Liquor Packaging by Ji Xing Chuang Yi was selected as an innovative example of communication design by the A' Design Awards. Beidacang Junfei Wine Liquor Packaging won the Golden A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
