Kahisu
Kahisu is the Japanese vinegar drink with an ethical message, which is first in Japan. That is made from bitter orange peels, which previously were discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice. To express two new flavors blending the vinegary, the sweetness of fruit, and the bitterness of bitter orange peels, and the special moment of drinking them, a champagne-type bottle used, overlapped the worldview of two great artists, Gauguin (Blend G) and Monet (Blend M). The gift box uses minimal cardboard material to hold two bottles beautifully.
Kahisu Japanese Vinegar Drink Packaging by Shinji Arashigawa has been identified as an innovative representation of communication design by the A' Design Award. Kahisu Japanese Vinegar Drink Packaging was awarded the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design prize which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
