Dragonpass
Dragonpass is a brand identity designed for a membership benefit and travel services provider. The new symbol combines the trace of a magic wand with the initial letter D, forming a dynamic mark that crosses several dimensions. The original red palette is extended with purple and further tones to give the identity a more fashionable character. Auxiliary graphics add flexibility across applications. The simplified visual system replaces an aging emblem and supports a more international brand image.
Dragonpass Brand Identity by Mtc Brand Consultancy was recognized as an outstanding representation of communication design by the A' Design Awards. Dragonpass Brand Identity earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
