Inspiration Season
Inspiration Season is the main visual design for a design forum held at an urban creative park in Hangzhou. The park was converted from a former chemical fibre factory, and blue wool yarn was chosen to link the past and the present of the buildings. The static poster measures 841 by 594 millimetres, while the motion poster lasts ten seconds in a vertical format. Real hanging wool was filmed in 4K with a camera and slide rails, then edited, colour graded and composed. The shaking of the yarn expresses the moment of inspiration.
Inspiration Season Main Vision by Chunyang Wang was identified as an innovative representation of communication design by the A' Design Award & Competition. Inspiration Season Main Vision earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design prize which recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
