Snow Peak
Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.
Snow Peak Visual Identity by Lin Hai was highlighted as an innovative representation of communication design by the A' Design Award. Snow Peak Visual Identity won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize that recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
