Tiantai Huangcha
Tiantai Huangcha is a brand identity and packaging design created for a regional yellow tea. The logo combines dot and leaf shapes in a simple graphic language. One circle symbolizes the essence of tea. Two circles express the interaction between people and nature. Three circles represent friends seated around a table to share tea. A tea lotus graphic below echoes the three dots and completes the mark. The packaging uses matte ceramic with metal handles, and the tea canister form follows the shape of the logo.
Tiantai Huangcha Brand Identity by Ying Gao has been selected as an exceptional illustration of communication design by the A' Design Award & Competition. Tiantai Huangcha Brand Identity won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design award that honors exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
