White and Blue Porcelain
White and Blue Porcelain is a bottle packaging design created for premium Chinese Baijiu. The bottle form follows the pear shaped Yuhuchun vase, and a slender neck makes the liquor easy to handle and serve. The blue and white colour scheme is inspired by traditional porcelain and is applied with the underglaze technique of Jingdezhen. Golden Loong motifs and Chinese zodiac characters decorate the surface, while the cap is shaped like the head of a Loong. Two variations were made for the 30 year aged and 50 year aged liquors.
White and Blue Porcelain Packaging by Chengdu Fenggu Muchuang was highlighted as an outstanding representation of communication design by the A' Design Awards. White and Blue Porcelain Packaging was awarded the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program that celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
