Sheng Ming Yue
During the Mid-Autumn Festival, mooncakes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, the team consciously designed a more compact and eco-friendly mooncake gift box. Sheng Ming Yue depicts a bright moon rising over the sea, expressing the Chinese people's yearning for reunion and beautiful things, maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Sheng Ming Yue Mooncake Gift Box by Wan Hu was identified as a creative illustration of communication design by the A' Design Award. Sheng Ming Yue Mooncake Gift Box won the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
