Delpasand
Delpasand is a packaging design for black tea. The range covers Ceylon tea, offered as aromatic and original, and Iranian tea. Black was selected as the main color because it matches the color of dried tea leaves. Flat illustrations of a teapot and a tea farm show the origin of each product. A farmer, an elephant and a temple represent Ceylon, while farm scenes represent Iran. Bright and distinct colors help buyers tell the varieties apart on the shelf. Each box is offset printed on cardboard with embossing.
Delpasand Black Tea Box by Mohammadreza Eslamparast was identified as an innovative representation of communication design by the A' Design Awards. Delpasand Black Tea Box won the Iron A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
