Aquetha
Aquetha is a packaging and branding design for aged Japanese sake. The bottle is hand-made by a glass artist and shaped by the force of gravity, which gives a natural roundness that suggests the passage of time. The rounded form also supports smooth aging after bottling. Transparent labels are produced with blank letterpress printing to reflect the clear character of ice-temperature aging. The simple outer box has a dent between the lid and the body to express the aging timeline. The design presents aged sake as an artwork rather than an ordinary product.
Aquetha Branding and Packaging by tacto inc. has been highlighted as an innovative representation of communication design by the A' Design Award & Competition. Aquetha Branding and Packaging was awarded the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
