T'aom
T'aom is a packaging design created for a refrigerated fruit juice brand made only from natural ingredients. The brand logo uses quotation marks as a color accent, and images of fresh fruit appear on all products to give the range a unified look. The packaging is planned to reduce waste. A strip cap replaces the aluminum lid, and the eco label separates easily when it touches water, which helps consumers with recycling. The T'aom range covers juice bottles, juice cartons and fruit flavored ice cream bars.
T'aom Fruit Juice by Heejae Ju was identified as an innovative example of communication design by the A' Design Awards. T'aom Fruit Juice received the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
