Long Xi
Long Xi is a packaging design for incense sticks. An aluminum-coated film bag encases a wooden box, creating a contrast between the two materials. The wooden box uses a curved sliding structure and layered cotton paper labels in place of conventional plastic seals. Inside, the contents are stacked, and a sponge-padded cardboard layer protects them during transport while carrying brand information. An accessory box with a handle sits at the bottom. Gold stamping and embossing reproduce dragon and bronze patterns from ancient China.
Long Xi Incense Stick Packaging by Menghao Zeng was featured as a grand illustration of communication design by the A' Design Award & Competition. Long Xi Incense Stick Packaging earned the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design award that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
