Pepsi Big Football Event LTO

Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.

Pepsi Big Football Event LTO Beverage Packaging by PepsiCo Design and Innovation has been highlighted as an outstanding representation of communication design by the A' Design Awards. Pepsi Big Football Event LTO Beverage Packaging earned the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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