Chilled Milk
Targeting young Chinese women, a premium strawberry milk inspired by Japanese recipes has been launched to evoke nostalgia. Made with 50% raw milk, it offers a perfect balance of sweetness and acidity for those aged 20-39. The product features stylish, portable packaging that leverages Japanese brand trust. Its design, with a white background and realistic strawberry illustrations, aims to provide a serene strawberry field experience, embodying freshness and luxury.
Chilled Milk Packaging by Kazuo Fukushima was identified as an outstanding illustration of communication design by the A' Design Awards. Chilled Milk Packaging earned the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
