Chilled Milk
To compete in China's high-end milk market, a unique technology created premium milk targets women aged 30-50, blending 100 percent raw milk with a nutrient-preserving concentration technology for rich flavor. The project redefines milk packaging, combining innovation and Japanese quality with a luxurious taste. The package's purple symbolizes nobility, enhanced by white and gold for elegance and quality, making the design distinctly memorable.
Chilled Milk Carton by Kazuo Fukushima was identified as a grand representation of communication design by the A' Design Award. Chilled Milk Carton won the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious international design award which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
