Atb
Atb is a brand identity created for a manufacturer of screen protectors, tempered glass and protective cases. The central symbol is a minimal gorilla figure whose facial contours also form the letter T, a reference to technology. The gorilla shape suggests strength and safety, while space and futuristic elements express the technical character of the brand. The logo is built on simple geometric forms. Two gorilla figures can be combined, and their expressions can be varied, so the identity adapts to many media and sizes.
Atb Brand Identity by Menghao Zeng was highlighted as an innovative example of communication design by the A' Design Awards. Atb Brand Identity was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design award that honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
