Dotline
Dotline has been facing a huge business challenge, which is as same as others in the welfare industry: a shortage of human resources. This identity system design is to inspire a company’s vision to their staff, candidates, and related people. The company’s vision is Social Heroes. Dotline sees all staff who come for help in someone's daily life as heroes. The logo is a graphical symbol of a hero flipping a cloak and moving forward designed from the letters, D+L. As Dotline provides 7 business categories, the logos come in 7 different colors with each business name typed with a brand typeface
Dotline Corporate Identity by Tomohiro Kaji was identified as an outstanding example of communication design by the A' Design Awards. Dotline Corporate Identity was awarded the Golden A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
