Kweichow Moutai Sanhua Flying Apsaras

Kweichow Moutai Sanhua Flying Apsaras is a packaging design for a Chinese baijiu spirit. The design uses the Flying Apsaras motif from the Dunhuang murals, an element also found in the brand trademark. The figure is hand painted in the style of ancient Chinese mural art and set on a bright yellow background, a color typical of the Dunhuang murals. The box is opened from the right side, and double-layered cloud-shaped decorations surround the bottle inside. The bottle is opened from the metal cap on top. The box is made of paper, and the bottle of ceramic and metal.

Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging by Yingsong Brand Design (Shenzhen) Co, Ltd has been highlighted as an innovative illustration of communication design by the A' Design Award. Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging earned the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design award which celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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