Ubo
Ubo is a packaging series for shampoo and other hair and body care products. The bottles are made of polyethylene, a material with high chemical resistance and high impact resistance that suits cosmetic and detergent products. Cut lines and surfaces shape the bottle body into an oval visual symbol that is repeated across the whole range. The cut surfaces also help the bottle rest comfortably in the hand. A pump head is opened and pressed to dispense the product. The simple form supports quick recognition.
Ubo Shampoo Series by Houcai Wang has been featured as an exceptional illustration of communication design by the A' Design Award & Competition. Ubo Shampoo Series received the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, meritocratic, just and fair design accolade which celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
