A Design Magazine

A Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Feng Shan Yan Yu Packaging

Feng Shan Yan Yu

Raspberry wine packaging design embodies ecological elegance Inspired by the organic form of raspberries. This packaging design uses bionics to transform the plump shape and vibrant color tones of fruits into smooth, curved bottle contours. Visually echoing the freshness and natural origin of this wine, the crystal clear lid wraps around a miniature landscape, subtly emphasizing its high-quality geographical origin. This design integrates ecological narrative with aesthetic appeal, balancing natural elements and minimalist art.

Feng Shan Yan Yu Packaging by Chao Xu was identified as a grand example of communication design by the A' Design Award & Competition. Feng Shan Yan Yu Packaging was awarded the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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