Zaku Naguwashi
This is a premium sake developed specifically for luxury restaurants, aiming to be included on wine lists as one of the options for food pairing. The design challenge was to convey a distinctive sense of Japanese identity. The design draws inspiration from traditional Japanese motifs such as shide, the sacred paper streamers used in shrines to mark the boundaries of the divine, and origata, the ceremonial art of folding paper. These elements successfully convey not only their physical forms but also the deeper spirituality and essence of the Japanese people.
Zaku Naguwashi Japanese Sake by Yasushi Uemura was featured as an exceptional representation of communication design by the A' Design Award & Competition. Zaku Naguwashi Japanese Sake was awarded the Golden A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a highly prestigious, international, juried design prize that recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
