Hj Lu Yinpiaolaohao
Shanxi Province is one of the most important cradles of Chinese Baijiu culture. This product comes from Shanxi. The brand originated from the Ming Dynasty in 1529 and has a history and culture of over 500 years. The design inspiration comes from the regional characteristics of Shanxi (such as Taihang Mountains), classical architecture of the Ming Dynasty, and furniture; in color matching, color contrast is used to enhance the brightness and contrast of the box and bottle shapes, creating a visual impact. The design style is antique and brings consumers a kind of Eastern classical beauty.
Hj Lu Yinpiaolaohao Baijiu Packaging by Sinong Wu was selected as an innovative illustration of communication design by the A' Design Award & Competition. Hj Lu Yinpiaolaohao Baijiu Packaging earned the Golden A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
