Utsuroi
The design of this set of three Daiginjo aged sake bottles combines innovative slit-animated packaging with artisanal craftsmanship. The dynamic logo transitions illustrate the brewing years of 2004, 2012, and 2019, while the act of opening symbolizes the sake's aging process. Clear varnish and silver foil seals enhance the unique amber hues of each vintage. Balancing elegance and cost efficiency, the minimalist design highlights the intrinsic beauty of sake, offering a profound and timeless experience for recipients.
Utsuroi Sake Packaging by MAHO SEKIZUKA has been identified as an outstanding representation of communication design by the A' Design Award. Utsuroi Sake Packaging won the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a highly prestigious international design prize that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
