Kanade Japanese
The packaging design for Kanade, a premium Japanese craft liqueur, draws from traditional aesthetics to reflect the product's refined, natural taste. Inspired by the concept of harmony, the design uses custom washi paper with glossy fibers, creating contrast between matte and subtle sheen for a tactile, artisanal feel. Watercolor illustrations and handwritten calligraphy enhance the handcrafted impression, while a custom typeface adds a modern yet culturally rooted identity. The result is packaging that bridges tradition and contemporary sensibilities for global appeal.
Kanade Japanese Packaging by Yuko Takagi was identified as a creative representation of communication design by the A' Design Award & Competition. Kanade Japanese Packaging won the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
