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Cheetos Cheesy Verse 2024 Immersive Experience

PepsiCo Design and Innovation Immersive Experience Interior

Cheetos Cheesy Verse 2024

Cheetos Cheesy Verse 2024 is an immersive exhibition experience created in Mexico City. The third edition of the project opened in July 2024 and was presented by the brand character Chester Cheetah. The design invites visitors to explore ten separate experiences, each linked to a different Cheetos snack, including Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs and Popcorn. Every space has its own theme and character. Entertainment, fashion and food are the three central themes of the whole design.

Cheetos Cheesy Verse 2024 Immersive Experience by PepsiCo Design and Innovation was identified as a creative representation of architectural design by the A' Design Award & Competition. Cheetos Cheesy Verse 2024 Immersive Experience was awarded the Iron A' Design Award in Interior Space and Exhibition Design in 2025. The A' Interior Space, Retail and Exhibition Design Award is a highly prestigious international design competition which recognizes excellent design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

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