Pepsi Electric 2024
Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch.
Pepsi Electric 2024 Influencer Kit by PepsiCo Design and Innovation was featured as an outstanding illustration of communication design by the A' Design Award. Pepsi Electric 2024 Influencer Kit received the Golden A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
