Gushu Jinzhu
Gushu Jinzhu is a gift box designed for dried longan fruit. The box uses a lid and base structure and measures 360 by 240 by 90 millimetres. The exterior shows a centuries-old longan tree with gold foiled lettering, engraved textures and twin Loong figures coiled with longan vines. An inner poster describes the traditional drying craft and the moisture-proof function. The box holds four acrylic jars with botanical labels and a celadon glazed tea bowl of 130 millimetres that serves as a fruit tray. The orange red colour marks a festive occasion.
Gushu Jinzhu Dried Fruit Packaging by Menghao Zeng has been identified as a grand example of communication design by the A' Design Award & Competition. Gushu Jinzhu Dried Fruit Packaging received the Golden A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design award which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
