Ghaffari
Ghaffari is a packaging design developed for a range of chemical products. The design follows a minimal method in which extraneous elements were removed to highlight essential information. Bold typography and a proprietary color palette support recognition on the shelf. The labels are produced with in-mould labeling technology. The visual system was adapted to products of different dimensions and sizes, so one language covers the whole portfolio. The intent was to unify a fragmented identity and allow growth across markets and media.
Ghaffari Packaging Redesign by Iman Alemozaffar has been featured as an exceptional example of communication design by the A' Design Awards. Ghaffari Packaging Redesign received the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
