Sui Li
Sui Li is a packaging design for Chinese baijiu. The bottle is made of high borosilicate glass, chosen for clarity and corrosion resistance, so the color of the liquor remains visible. A seed shaped label in gold is produced with metallic transfer printing for a three dimensional effect. A seed vein texture on the bottle surface adds a tactile quality. The gift box uses silver cardstock with screen printed white river contours, refined with UV processing. Gold, black and white form a clear contrast. The seed imagery refers to growth and to the natural origin of the drink.
Sui Li Chinese Baijiu Packaging by Chen Zhao has been highlighted as a creative representation of communication design by the A' Design Award & Competition. Sui Li Chinese Baijiu Packaging earned the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a highly prestigious, international, juried design accolade that rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
