Zhang Gong Lao Jiu 1975
Zhang Gong Lao Jiu 1975 is packaging designed for a Chinese liquor. The overall form takes inspiration from the century-old locust trees that grow on the distillery grounds. The outer box is made of eco-friendly pulp, and the bark texture is formed by embossing instead of ink printing. The bottle is fired with Chinese white glaze, and kiln transformation creates natural patterns in some areas. The bottle surface recalls the worn texture of old fermentation pits. The package measures 125 by 125 by 290 millimeters.
Zhang Gong Lao Jiu 1975 Baijiu Packaging by Wen Liu was highlighted as an exceptional illustration of communication design by the A' Design Award. Zhang Gong Lao Jiu 1975 Baijiu Packaging earned the Silver A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is an international, meritocratic, just and fair design competition which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
