Fenjiu Jujiang Lingqiong
Fenjiu Jujiang Lingqiong is a packaging design for a Chinese baijiu spirit. The mountain shaped outer cover recalls the Luliang Mountains, the birthplace of the brand, and can be lifted to reach the bottle inside. The bottle has a small mouth and a pointed base, a form used in Chinese baijiu making about six thousand years ago. The bottle is shaped by hand in ceramic and finished with a gemstone glaze. The outer packaging uses platinum crystal and high temperature metal coloring. The sculptural form allows viewing from all sides.
Fenjiu Jujiang Lingqiong Packaging by Wen Liu was selected as a creative illustration of communication design by the A' Design Award. Fenjiu Jujiang Lingqiong Packaging earned the Silver A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is a highly prestigious, international, juried design prize which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
