Lu Zu 30
Lu Zu 30 is a packaging design for a Chinese Baijiu aged for thirty years, created for the fiftieth anniversary of a distillery in Luzhou. The bottle has a circular form with nine steps at the top and a dragon motif, and the lower part is electroplated for a mirror like metal effect. The outer box resembles a classical Chinese building and holds a commemorative manual and wine glasses. The front emblem joins an hourglass with a red ribbon, where the hourglass stands for time and the ribbon stands for celebration.
Lu Zu 30 Chinese Baijiu Packaing by Sinong Wu was identified as an exceptional example of communication design by the A' Design Awards. Lu Zu 30 Chinese Baijiu Packaing earned the Silver A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program that recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
