Hued
The visual identity explores creativity through a system inspired by Saudi culture. Crimson tones, soft inflated forms, and illustrated personas create an approachable visual language that encourages expression and experimentation. Cultural objects such as coffee pots, swords, and falcons appear as familiar motifs across applications. Patterns introduce rhythm and continuity, while pictographs explain stages of the creative process, reflecting the idea of joy through art, creativity, design, and innovation.
Hued Corporate Brand Identity by Ibrahim Badri was selected as a creative illustration of communication design by the A' Design Awards. Hued Corporate Brand Identity received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition which rewards outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
