Heritage Wrap
This beverage packaging design reinterprets a classic black tea latte through a contemporary graphic expression. Traditional ornamental motifs are abstracted into a continuous wrap pattern that enhances visibility from all angles while creating a rhythmic visual flow. A structured central label establishes clarity and hierarchy, balancing decorative richness with legibility. The design delivers a refined yet approachable presence, ensuring strong shelf recognition and visual consistency across diverse retail environments.
Heritage Wrap Beverage Packaging by Kazuo Fukushima has been identified as an outstanding illustration of communication design by the A' Design Award. Heritage Wrap Beverage Packaging earned the Silver A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
